The wonderful thing about your Facebook shop is being able to create product content once. ONCE! It doesn’t have to be every single thing you sell. Once it’s there…well…it’s there!
Your Shop Tab
Where do you stick yours?!
By moving your SHOP tab up, it will be one of the first things someone will see when they click on your page. Not only does it act as a ‘oooo, look at what we have’ but it enables a potential customer to click straight away on that product. Add your checkout link to your site and it opens up the whole of your products to be viewed.
Share your shop link.
You can share your shop link into your groups or direct to your customer via messenger. If you place products on marketplace and you get that ‘Is it still available?’ message pop up, you can share the link from your Facebook shop. It serves a purpose…the product…your page…your business when they click through.
Share collection link.
Within the shop , you can create collections and share the link to that collection. Perfect as an upsell opportunity! You don’t need to put everything in there. Maybe choose 5-6 items that would compliment each other.
Tag your products in a post.
Obvious eh?! Adding items into your shop section means you can tag a product in a post you create . Maybe you’ve added a ‘this or that’ post ( Chocolates or perfume?)…a fun interaction post which you can tag that bestselling fragrance to…oh, and the chocolate hamper!
Tag your products in your cover photo.
Your cover photo feels lonely! Sat there looking pretty with nothing but ‘add a description’ when the image is clicked! Get your info in there. Where and how can someone contact you…add your messenger link…add your group link…and you’ve guessed it, tag a product or two! Use it as your calling card.